JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN

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JBAS Alumnae Reunion 2026 - "Invite"

JBAS College for Women is delighted to announce the Alumnae Reunion 2026, an occasion to reconnect with our esteemed alumnae and celebrate the enduring bond with our alma mater.

This year, the reunion will be held on 19th September 2026, from 10:00 a.m. to 1:00 p.m.

Theme of the Reunion:
"Echoes of Excellence - Celebrating the Legacy of Leadership"

We invite interested alumnae to contribute to the newsletter by sharing:

Articles or write-ups on their achievements and awards.
Reminiscences of their college days.
Poems.
Paintings and sketches.
Any other noteworthy contributions or accomplishments.

Alumnae are requested to submit their contributions on or before 30 August 2026.

Submit to: alumni@jbascollege.edu.in

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Latest Updates

Jan 2026: SIET Scholarship Applications Open

Teynampet, Chennai - 600018

044 24364152 / 044 24364140

jbascollege@gmail.com

JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN (Autonomous)

Chennai - 600018

Affiliated to University of Madras

Accredited by NAAC in 2022 with A++ Grade(4thCycle)

JUSTICE BASHEER AHMED SAYEED
COLLEGE FOR WOMEN (Autonomous)

DEPARTMENT OF Commerce

THASNEEM.I

Designation - Assistant Professor (Grade III)

E-mail id – thasneemirshad35@gmail.com

Area of specialization : FINANCIAL ACCOUNTING, CORPORATE ACCOUNTING, COST AND MANAGEMENT ACCOUNTING, AUDITING, PRINCIPLES OF MANAGEMENT, MARKETING.

Membership details in any committee or club: NIL

Research guidance: NIL

M.Phil. : NIL

Ph.D. : NIL

Seminars / conferences / Workshops:

Year	State / National / International	Title	Presented / Participated
2026	INTERNATIONAL SEMINAR	“Smart Approaches to Scholarly Research: Harnessing the Power of Artificial Intelligence”	Participated
2025	INTERNATIONAL CONFERENCE	“Neuromarketing and Its Impact on Consumer Engagement in Search Engine Optimization: A Case Study of Chennai City,” (Scopus Indexed Journal) IEEE Journal .	Presented
2025	INTERNATIONAL CONFERENCE	“Neuromarketing and Its Impact on Consumer Engagement in Search Engine Optimization: A Case Study of Chennai City,” Technological Transformation: A Key Catalyst for Sustainable Business Development.	Presented

Research Publications:

Year of publication	Year of publication Proceedings / Journals / Books	Title of the paper	Name of the Journal	Name of the Publisher
2026	Book Chapter	Emerging Risks and Challenges in Global Supply Chains.”	Crisis Preparation Strategies and Developing Resilient Supply Chains	IGI Global
2026	SCOPUS INDEXED	“Influence of Personalization on Customer Perception towards Neuromarketing,”	Multidisciplinary, Scientific Work and Management Journal	ISSN: 1053-7899, Vol. 36, Issue 1, 2026, pp. 2400-2401. (Scopus Indexed).
2026	SCOPUS INDEXED	“Impact of Content Optimization on Consumer Response;”	Multidisciplinary. Scientific Work and Management Journal	ISSN: 1053-7899. Vol. 36. Issue 1, 2026, pp. 2317–2319. (Scopus Indexed Journal)
2025	SCOPUS INDEXED	“Neuromarketing and Its Impact on Consumer Engagement in Search Engine Optimization: A Case Study of Chennai City,”	IEEE Journal	(Scopus Indexed Journal)
2025	UGC CARE	“Neuromarketing and Its Impact on Consumer Engagement in Search Engine Optimization: A Case Study of Chennai City,”	Technological Transformation: A Key Catalyst for Sustainable Business Development.	E-ISBN: 978-81-982881-9-6. MARCH 2025 (UGC CARE).
2023	UGC CARE	“A Study on Product Promotion Towards Neuromarketing with Special Reference to Customer Satisfaction Survey in India.”	Monthly Baraheen	ISSN: 2395-3640. October 2023. (UGC CARE Group I).
2023	SCOPUS	“Factors Admiring Customers in Neuromarketing – With Special Reference to Chennai City.”	Journal of Harbin Engineering University.	ISSN: 1006-7043, Vol. 44. No. 8, August 2023. (Scopus).

Awards Received

year	State / National / International	Title
2026	NATIONAL	“EXCELLENCE IN RESEARCH AWARD - 2026”
2025	NATIONAL	WOMEN ICON AWARD 2025