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Latest Updates

Workshop on Financial Awareness & Consumer Training -
"Invite"

Consumer Rights Association
in collaboration with NCFE
cordially invites you to the Workshop on
"Financial Awareness & Consumer Training"

Resource Person:
Mr. S N Jayabalan,
Financial Education Trainer (NCFE)

Date & Time: Monday, 12th October 2026 | 2:30 PM – 4:30 PM
Venue: Library Convention Hall

All are cordially invited!

Seminar on Women's Financial Independence -
"Invite"

The Department of Corporate Secretaryship,
B.Com (ISM) & B.Com (CA)
cordially invites you to the Seminar on
"Her Money, Her Future:
Financial Independence as the
Foundation of Women's Empowerment"
.

Date & Time: Friday, 09th October 2026 | 3:00 PM – 5:00 PM
Venue: Seminar Hall


Webinar on Investor Awareness Program -
"Invite"

The Department of Corporate Secretaryship,
B.Com (ISM) & B.Com (CA)
cordially invites you to the Webinar on
"Investor Awareness Program" for the students.

Date & Time: Wednesday, 07th October 2026 | 10:00 AM – 11:00 AM
Platform: Zoom Meet


Consumer Rights Association (AN) Inauguration (2026–2027) -
"Invite"

The Consumer Rights Association (AN) of Justice Basheer Ahmed Sayeed College for Women (Autonomous) cordially invites all students and faculty to its Inauguration Ceremony for the academic year 2026–2027, featuring a seminar on:
"Deepfake Ads:
The New Threat to Consumer Trust"

Date & Time: Tuesday, 29th September 2026 | 3:00 PM – 5:10 PM
Venue: Golden Jubilee Seminar Hall

Resource Person: Ms. Deepika J, Advocate, Madras High Court; LL.M. in International Law and Organisation (Tamil Nadu Dr. Ambedkar Law University).


Intercollegiate Event – IGNIS 2026

Organised by the Department of Physics, JBAS College for Women – A Grand Stage of Creativity and Excellence on 1st October 2026 at the Library Convention Hall.

Commerce Education 5.0-
"Invite"

The Department of Commerce (AN) is conducting Association inauguration with the theme "Commerce Education 5.0" on 25th September 2026 in the Seminar Hall at 3:00 p.m.

Dr. Nisha Nujumudeen, Deputy Director & Associate Professor, UPSC/IAS Faculty, Department of Public Policy, B.S. Abdur Rahman Crescent Institute Of Science & Technology, Chennai, will be the guest speaker of the Programme.

JBAS Alumnae Reunion 2026 - "Invite"

JBAS College for Women is delighted to announce the Alumnae Reunion 2026, an occasion to reconnect with our esteemed alumnae and celebrate the enduring bond with our alma mater.

This year, the reunion will be held on 19th September 2026, from 10:00 a.m. to 1:00 p.m.

Theme of the Reunion:
"Echoes of Excellence - Celebrating the Legacy of Leadership"

We invite interested alumnae to contribute to the newsletter by sharing:

  • Articles or write-ups on their achievements and awards.
  • Reminiscences of their college days.
  • Poems.
  • Paintings and sketches.
  • Any other noteworthy contributions or accomplishments.

Alumnae are requested to submit their contributions on or before 30 August 2026.

Submit to: alumni@jbascollege.edu.in

notifications 1

Latest Updates

Jan 2026: SIET Scholarship Applications Open

JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN (Autonomous)

Chennai - 600018

Affiliated to University of Madras

Accredited by NAAC in 2022 with A++ Grade(4thCycle)

70 Years
HELP DESK

Please describe the issue you are experiencing in detail to the mail id helpdesk@jbascollege.edu.in.

The help desk team provides solutions for your queries.

DEPARTMENT OF Commerce

THASNEEM.I

Designation - Assistant Professor (Grade III)

 

E-mail id – thasneemirshad35@gmail.com

Area of specialization : FINANCIAL ACCOUNTING, CORPORATE ACCOUNTING, COST AND MANAGEMENT ACCOUNTING, AUDITING, PRINCIPLES OF MANAGEMENT, MARKETING.

Membership details in any committee or club: NIL

 

Research guidance: NIL

M.Phil.  : NIL

Ph.D.  : NIL

 

Seminars / conferences / Workshops:

Year

State / National / International

Title

Presented / Participated

2026

INTERNATIONAL SEMINAR

“Smart Approaches to Scholarly Research: Harnessing the Power of Artificial Intelligence”

Participated

2025

INTERNATIONAL CONFERENCE

“Neuromarketing and Its Impact on Consumer Engagement in Search Engine Optimization: A Case Study of Chennai City,” (Scopus Indexed Journal) IEEE Journal .

Presented

2025

INTERNATIONAL CONFERENCE

“Neuromarketing and Its Impact on Consumer Engagement in Search Engine Optimization: A Case Study of Chennai City,” Technological Transformation: A Key Catalyst for Sustainable Business Development.

Presented

 

Research Publications:

Year of publication

Year of publication Proceedings / Journals / Books

Title of the paper

Name of the Journal

Name of the Publisher

2026

Book Chapter

Emerging Risks and Challenges in Global Supply Chains.”

Crisis Preparation Strategies and Developing Resilient Supply Chains

IGI Global

2026

SCOPUS INDEXED

“Influence of Personalization on Customer Perception towards Neuromarketing,”

Multidisciplinary, Scientific Work and Management Journal

ISSN: 1053-7899, Vol. 36, Issue 1, 2026, pp. 2400-2401. (Scopus Indexed).

2026

SCOPUS INDEXED

“Impact of Content Optimization on Consumer Response;”

Multidisciplinary. Scientific Work and Management Journal

ISSN: 1053-7899. Vol. 36. Issue 1, 2026, pp. 2317–2319. (Scopus Indexed Journal)

2025

SCOPUS INDEXED

“Neuromarketing and Its Impact on Consumer Engagement in Search Engine Optimization: A Case Study of Chennai City,”

IEEE Journal

(Scopus Indexed Journal)

2025

UGC CARE

“Neuromarketing and Its Impact on Consumer Engagement in Search Engine Optimization: A Case Study of Chennai City,”

Technological Transformation: A Key Catalyst for Sustainable Business Development.

E-ISBN: 978-81-982881-9-6. MARCH 2025 (UGC CARE).

2023

UGC CARE

“A Study on Product Promotion Towards Neuromarketing with Special Reference to Customer Satisfaction Survey in India.”

Monthly Baraheen

ISSN: 2395-3640. October 2023. (UGC CARE Group I).

2023

SCOPUS

“Factors Admiring Customers in Neuromarketing – With Special Reference to Chennai City.”

Journal of Harbin Engineering University.

ISSN: 1006-7043, Vol. 44. No. 8, August 2023. (Scopus).

 

Awards Received

year

State / National / International

Title

2026

NATIONAL

“EXCELLENCE IN RESEARCH AWARD - 2026”

2025

NATIONAL

WOMEN ICON AWARD 2025