DEPARTMENT OF Commerce

Dr. K. Mehuroon

Designation -  Assosiate Professor (Grade - I)

E-mail id- kmehuroon@yahoo.com

Area of specialization : Marketing

Membership details in any committee or club: Religious Instructor

 

Research guidance: M.Phil Guide ship from University of Madras

M.Phil : 4

Ph.D : Nil

 

Seminars / conferences / Workshops:  

 

Year

State / National / International


Title

Presented / Participated

2025

International

Effects of Eco-friendly practices on Customer Engagement in E-Commerce

Presented

2020

National

Impact of lockdown on economy.

Participated

2020

National

Financial Aftermath of the Pandemic on Indian Economy.

Participated

2020

National

Effective Classroom Management.

Participated

2020

National

Coaching – What, Why and How.

Participated

2020

National

Taking Research Forward During the Pandemic.

Participated

2020

State

Thought Leadership on MSME Reforms

Participated

 

Research Publications:

Year of publication

Proceedings / Journals / Books

Title of the paper

Name of the

Journal

Name of the Publisher 

2020

Research article in UGC-CARE List - Group I Journal

Online Buying Behaviour of Consumers in North Chennai.

Parishodh Journal, Volume. IX. Issue II. February 2020. Pp. 207-218.

Parishodh Journal

2020

Journal

Consumer Perception towards Online Shopping with special reference to Chennai city.

International Journal of Analytical and Experimental model analysis. Volume 11. Issue 8. August 2019. Pp. 22-30

International Journal of Analytical and Experimental model analysis

2020

Journal

Consumer Buying Behavior And Purchase Decision: A Study with special reference to Indian Cosmetic Industry

International Journal of Research and Business Innovation. Vol. 3 No.1-January 2015 Special Issue

International Journal of Research and Business Innovation

2020

Book

Challenges in Capacity Building of Women

Human Rights with Special Reference to Women and Minority Rights

Shri Sai Publishers’ Distributors

2020

Book

Women Empowerment Through Entrepreneurship

Emerging Trends and Challenges of Women Entrepreneurship in India

New Classic Printers

2020

Book

A Comparative study on Mental health of working women and housewivesok

Current Scenario of Ergonomics in Interiors

Today Publishers