DEPARTMENT OF Commerce

Dr. Fahmeeda Yasmeen

Designation - Assistant Professor (Grade - I)

E-mail id - fahmeedayasmeen@yahoo.com

Area of specialization : Entrepreneurship, Research methodology

Membership details in any committee or club:

  • Director – Incubation Centre Member- Consumer Rights association
  • NAAC coordinator Religious Instructor
  • Proof reading committee

 

Research guidance: Ph.D guide ship from University of Madras

M.Phil.  : -

Ph.D.  : Guiding 4 Ph.D candidates

 

Seminars / conferences / Workshops:  

 

                   Year

State / National / International


Title

Presented / Participated

2020

7 days International FDP

Leadership Excellence organized

Participated

2019

7 days International FEP

Tech Techniques – Connect to Students

Participated

2018-2019

FDP

SPSS &TABLEAU

Participated

2018-2019

National 

Setting of Incubation Centre

Participated

2017- 2018

National workshop

Research Methodology, Statistical Data Analysis and Interpretation

Participated

2017- 2018

Regional Conclave

Research Methodology, Statistical Data Analysis and Interpretation

Participated

2017- 2018

National seminar

Infrastructure development  -Issues and challenges

Participated

2016-2017

FDP

Collect Organize Learn Leverage Act Teach Evaluate

Participated

2016-2017

International Symposium

Quality Dimensions of Higher Education: Identify ,Evaluate and Sustain

Participated

2016-2017

Workshop

Research Methodology &SPSS

Participated

2016-2017

National conference

Excellence in Higher Education

Participated

2016-2017

International Seminar

Strategies for frontier global business, issues and challenges of emerging economies

Participated

2015-2016

National

Research publication and evaluation: Writing Research papers, Citation Analysis and Anti-Plagiarism

Participated

2015-2016

User Awareness program - University of Madras

Shodhganga and Anti-Plagiarism Software- URKUND

Participated

2015-2016

National seminar

Faculty Development Programme –IBS Business School,

Participated

2013-2014

FDP

Engineering Change for Development

Participated

2013-2014

Workshop

Teaching &Technology

Participated

2013-2014

National seminar

Consumerism in global economy

Participated

2013-2014

Management Development Programme

Entrepreneurship development and Innovation,

Participated

2013-2014

Conference

Idea Generation to Incubation A conference for Budding Entrepreneurs

Participated

 

Research Publications:

 

Year of publication

Proceedings / Journals / Books

Title of the paper

Name of the

Journal

Name of the Publisher

2020-2021

Journal

Impact of Social Media Influencers on Customer Engagement and Loyalty: A Study Of Selected Healthcare Products In Chennai

 

Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org

 

JETIR

2020-2021

Journal

Impact of Social Media Influencers on Customer Engagement and Loyalty: A Study Of Selected Healthcare Products In Chennai

 

Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org

 

JETIR

2020-2021

Journal

Impact of Perceived Sustainability Practices on Organizational Performance of Self-Financing Arts & Science Colleges In Chennai

 

Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org

 

JETIR

2020-2021

Journal

Analysis of Internal Corporate Social Responsibility Practices and its Impact on Organizational Commitment of Employees of Public Sector Banks In Chennai

 

Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org

 

JETIR

2018-2019

Journal

 

Analysis of store ambience and its impact on shopping experience of millennial towards shopping malls in Chennai


Journal of emerging Technologies and Innovative Research

 

2018-2019

Journal

 

Analysis of online visual merchandising and its impact on customer satisfaction on purchase intention towards electronic products in Chennai..

intercontinental management research Consortium

 

2018-2019

Journal

 

Entrepreneurship, Employment Generation And Economic Growth – An Extraordinary Synchronisation

International Journal of Advance  Research, Ideas and innovations in technology

 

2018-2019

Journal

 

Organic farming – an excellent transition an analysis of the farmers’ perception and its impact on attitude towards organic farms

International Journal of Advance  Research, Ideas and innovations in technology

 

2016-2017

Proceedings

Impact of sales person emotional intelligence on customer satisfaction

 

International seminar on Strategies for Frontier Global business Issues and Challenges of Emerging Economies

Agasthiar Noolagam

2016-2017

Proceedings

A comparative study on consumer behaviour towards teleshopping and online shopping,

 

International seminar on Strategies for Frontier Global business Issues and Challenges of Emerging Economies

Agasthiar Noolagam

2016-2017

Proceedings

 A perspective of Islamic Banking

 

International seminar on Strategies for Frontier Global business Issues and Challenges of Emerging Economies

Agasthiar Noolagam

2015-2016

Proceedings

Corporate  sustainability –trends, Challenges and Strategie

 

The Role of NGOs in Sustainable development

 

2015-2016

Journal

Consumer Behaviour towards brand positioning of two wheeler  bikes in Chennai city

 

The International research journal of commerce & Behavioural science

 

2013-2014

Journal

The role of women in Today’s world

 

Worlds women welfare Association  Socres 2012 Social Resolution, Samudhaya Aatrupadai

 

2013-2014

Journal

Poverty Elimination and the Empowerment of Women

 

RESEARCH EXPLORER - Women in Indian:  Issues and challenges

 

2013-2014

Journal

The Empowerment of Women and the Micro Finance Institution

 

Golden  Research Thoughts, International Recognized Multidisciplinary Research Journal

 

Awards Received

Year

State / National / International

Title

2021

State

Recipient of “BEST RESEARCHER AWARD” by the Worlds Women’s Welfare Association on 14/3/2021