Year

State / National / International

Organized by

Title

Presented / Participated

21st January 2025

International

Justice Basheer Ahmed Sayeed College for Women in association with School of Social Sciences and Humanities

Impact of Celebrity Endorsement on Purchase Decision of Generation Y and Z Women Consumers towards Cosmetic Products in Chennai City. International Conference on Technological Transformation: A Key catalyst for Sustainable Business Development

Presented

20th and 21st February 2024

International

International Conference on Business Resilience - Paradigm Shift in Industry 5.0 in association with The Madras Chamber of Commerce & Industry

Japanese Work-Life Balance” ISBN: 978-93-92063-98-5.

Presented

1st and 2nd March 2023

International

International Conference Conducted by B.S. Abdur Rahman Crescent Institute of Science and Technology, Chennai.

Factors Influencing Brand Loyalty of Gen – Z Consumers Towards Mobile Phones in Chennai City in Strategic Business Decision for Sustainable Development. E-ISBN: 978-81-946660-4-2.

Presented

Year of publication

Proceedings / Journals / Books

Title of the paper

Name of the

Journal

Impact factor

February – 2020,

Journal

Brand Loyalty: A Study with Special Reference to Colour Television in Chennai

PARISHODH JOURNAL – UGC CARE List

Group I, Volume IX, Issue II, February – 2020, ISSN:2347-6648

August - 2019

Journal

A Study on Brand Loyalty of Consumers Towards Colour Television in Chennai

The International Journal of Analytical and Experimental Modal Analysis – An UGC-CARE Approved Group-A Journal

Volume XI, Issue VIII, August - 2019

January 2015

Journal

Influence of Brand on Consumer Buying Behavior

International Journal of Research and Business Innovation

Volume 3, Issue 1, January 2015, ISSN:2321-5615. Impact Factor:1.53