DEPARTMENT OF Commerce
Dr. A. SAMSUNISA
Area of specialization :Finance
Membership details in any committee or club:Coordinator-Consumer Rights Association, Appointed as Presiding officer in General Election of Tamil Nadu Legislative Assembly 2021, Appointed as Presiding officer in General Election of Sabha Election 2024.
Research guidance:
M.Phil : 4 students guided
MRCC Project Guided: 5 Projects
Seminars / conferences / Workshops:
|
Year
|
State / National / International
|
Title
|
Presented / Participated
|
|
1-9-2025 TO 15-9- 2025
|
Refresher course
|
Commerce and Management, Sant Gadge Baba Amravathi University
|
Participated
|
|
17-11-2023 to 30-11-2023
|
Refresher course
|
Commerce, University of Madras
| |
|
16-09-2021 to 29-09-2021
|
Refresher course
|
Commerce and Management Batch (VIII), University of Madras
| |
|
16-08-2019 to 29-08-2019
|
Refresher course
|
Commerce and Management Batch (VI), University of Madras
| |
|
12th September 2019
|
Faculty Enrichment Programme
|
Mapping of Learning Outcomes
|
Participated
|
|
8th and 9th April 2019
|
Faculty Development Programme
|
SPSS& TABLEAU
|
Participated
|
|
3th to 5th April 2018
|
Faculty Development Programme
|
Learning Outcomes
|
Participated
|
|
7-11-2017 to 4-12-2017
|
Orientation course
|
General, University of Madras
|
Participated
|
|
3th August 2017
|
Regional Management Conclave
|
Leadership for Growth -MMA
|
Participated
|
|
22nd January 2018
|
National Seminar
|
Infrastructure Development- Issues and Challenges
|
Participated
|
|
30th October 2017
|
Workshop
|
Mentoring Skills
|
Participated
|
|
1st January 2017
|
National Conference
|
Cashless Transactions- Pros & Cons
|
Presented
|
|
17th &18th August 2016
|
International Seminar
|
Proposing a Theoretical Model of Customer Attitudes and Intentions for Internet banking
|
Presented
|
|
17th &18th August 2016
|
International Seminar
|
Impact of Smartphones on the Society with Special Reference to College Students
|
Presented
|
|
9th June 2016
|
Faculty Development Programme
|
Collate- Collect Organize Learn Leverage Act Tach Evaluate
|
Participated
|
|
23th January 2016
|
International Symposium
|
Quality Dimensions of Higher Education
|
Participated
|
|
29th &30th November 2016
|
Workshop
|
Research Methodology & SPSS
|
Participated
|
|
7th November 2015
|
National Seminar
|
Research publication and Evaluation
|
Participated
|
|
15th June 2015
|
Faculty Development Programme
|
Lit to Light
|
Participated
|
|
28th February 2015
|
National Seminar
|
Linking Governance with Communities for Economic Growth
|
Participated
|
|
8th January 2015
|
Workshop
|
Curriculum Designing and Implementation
|
Participated
|
|
31st May 2014
|
National Seminar
|
Foreign Direct Investment in Retail Trade in India- D.B Jain COLLege
|
Participated
|
|
21st February 2014
|
National Seminar
|
Empowerment of Banks through Internet banking Services
|
presented
|
|
25th February 2014
|
Workshop
|
Idea Generation to Incubation- A Conference for Budding entrepreneurs
|
Participated
|
|
4th January 2014
|
National Seminar
|
Factors Impacting customer’s Decision to adopt Internet banking
|
presented
|
|
29th & 30th April 2013
|
National Seminar
|
Women’s bank in India
|
Presented
|
|
12th &13th December 2013
|
National Seminar
|
E-threats in Internet banking
|
Presented
|
|
30th November 2013
|
Workshop
|
Teaching & Technology
|
Participated
|
|
22nd February 2013
|
International Conference
|
Microfinance- A tool for Economic Development
|
Presented
|
|
18th December 2012
|
National Seminar
|
E-banking- Makes life easy
|
Presented
|
|
4th December 2012
|
National Seminar
|
The Role of FDI in Retail Trading
|
Participated
|
|
24th November 2012
|
Workshop
|
Excelsior-Achieving Excellence
|
Participated
|
|
24th September 2012
|
National Level workshop
|
Empowering Professors as Leaders
|
Participated
|
|
1st September 2012
|
Workshop
|
Corporate Governance
|
Participated
|
|
13th & 14th June 2012
|
Faculty Development Programme
|
The Dynamics of the Work Environment
|
Participated
|
|
2012
|
International Seminar
|
Women as Leaders – Socres- 2012
|
Presented
|
|
24th &25th January 2012
|
Faculty Development Programme
|
A paradigm Shift in management Education
|
Participated
|
|
21st January 2012
|
Faculty Development Programme
|
Statistical Data Analysis by using SPSS
|
Participated
|
|
17th December 2011
|
National Level workshop
|
Research & Consultancy Services
|
Participated
|
|
16th December 2011
|
International Symposium
|
Efficiency of Indian Capital markets- BSE/NSE
|
Participated
|
|
18th December 2010
|
International Symposium
|
Integrating Employability with Education
|
Participated
|
|
10th December 2010
|
National Seminar
|
Pentagon
|
Participated & Presented
|
|
27th November 2010
|
International Symposium
|
The Key Role of Financial Institutions for the Sustainable Development in India
|
Participated
|
|
24th &27th September 2010
|
National Seminar
|
An Analysis of Technological Development – MCC College
|
Presented
|
|
13th April 2010
|
National Seminar
|
Enhancement & Sustenance of Quality of Students & Teachers
|
Participated
|
|
26th February 2010
|
Workshop
|
Updates on Corporate law
|
Participated
|
|
22nd February
31st October
2008
|
Seminar
|
Seminar-MSME Development
Institute
|
Participated
|
|
21st April 2009
|
State Level Seminar
|
The Choice Based Credit System
|
Participated
|
|
25th January 2008
|
Workshop –
|
Nuances of Teaching Accounting - M.O.P Vaishnav College for Women
|
Participated
|
|
25th October 2007
|
UGC sponsored Workshop
|
Entrepreneurial Skills Development for Women
|
Participated
|
|
26th March 2007
|
National Seminar-
|
Service Marketing- A Focus and Prospects in India - C. Abdul Hakeem College
|
Participated
|
|
2006
16th and 17th February 2006
|
National
|
Opportunities, Challenges and Strategies in Business in the Changing Technological, Political and Socio-Economic Environment
|
participated
|
Research Publications:
|
Year of publication
|
Proceedings / Journals / Books
|
Title of the paper
|
Name of the
Journal
|
Impact factor
|
|
2022
|
Journal
|
Analysis of Investor’s perception, satisfaction & Re- investment intention towards CRYPTO Currency Investments in Chennai
|
UGC Care Approval Journal
|
ISSN 2277-7067 VOL. VIII, no. 1(11): 2022
|
|
2021
|
Journal
|
Analysis of E- CRM Practices & their Impact on Customer Satisfaction & Loyalty: A study of Selected Commercial banks in Chennai
|
UGC Care Approval Journal
|
ISSN 0976-0822, Vol. 36, No. 8(11): 2021
|
|
2021
|
Patent
|
Corporate Social responsibility and Human Resource Management towards sustainable business organisation
|
Common Wealth of Australia, Patent office
|
Patent No. 2021107093
|
|
Jan. 2016
|
International Journal
|
Adoption of Internet Banking: An empirical Study in Chennai
|
Intercontinental Journal of Finance Research Review
|
Impact Factor 1.552, ISSN 2321-0354, online ISSN:2347-1654
|
|
12th October 2015
|
International Journal
|
Customers’ Perception on Internet Banking in Chennai
|
Research Journal of Commerce &Behavioural Sciences. Vol.4, pg No. 72-78
|
Impact factor 5.332, ISSN 2251- 1547
|
MRCC Project Guided
|
Year of Project
|
Topics
|
Name of the Students
|
|
2025-2026
|
A Study of Brand Loyalty Towards Sustainable Products by Gen Z Consumers - With special references to Chennai City.
|
Aarthi. M & Priya Dharshini. K
|
|
2024- 2025
|
Perception of Consumers over the usage of Chatbot in Mobile Banking
|
Haina Afrin & Rithika Mani
|
|
2023-2024
|
Unlocking opportunities - Examining the role of UPI in transforming street vendor transactions.
|
Saranya. M & Sammuktha V.S. Kavin
|
|
2021-2022
|
Communication Barriers between Teachers & Students in Virtual Classrooms
|
Suhaila banu. S & Nowsheen Fathima. G
|
|
2017-2018
|
Essentials of A Start-up Company
|
Smitha. & Razila Fathima
|
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