DEPARTMENT OF Business Administration

Dr.R.PRIYA

Area of specialization :  Marketing

Membership details in any committee or club : Out Reach Cell Co-ordinator

Researchguidance :        

M.Phil  : One

Ph.D   Nil

 

Seminars / conferences / Workshops : 

Year

State / National / International

 

Title

Presented / Participated

2023

International

Digital Management, Business Analytics, Social Science: Innovation and Technology

Presented and Participated

2023

Professional Development Programme (PDP)

Quality and Effective Research Writing - Phase IV

Participated

2022

International workshop

Preparation of Research Grants Proposal in Social Studies

Participated

2022

Book

Organisational Behaviour

Published

2022

National Level Online Workshop

Quality Assessments and Accreditation in HEIs

Participated

2022

Patent - National ( Intellectual property India)

To Increase cosmetics sales with effective marketing strategies

Published

2022

International conference

Impact of Job satisfaction on Employee Retention

Presented

2022

Zonal level Guest Lectures

Role of financial instruments in new issues and secondary market

Delivered a talk

2022

International conference

A study on the role of content marketing in influencing the digital shopping behavior of women with special reference to Chennai

Presented & Published

2022

Zonal level webinar

Digital Marketing

Delivered a talk

2021

International workshop

Structural Equation model & Confirmatory factor analysis using AMOS

Participated

2021

National Level FDP

Financial Market & Investments

Participated

2021

National Level FDP

“Wealth Management & Financial Planning”

Participated

2021

Online Refresher Course in Management

An ARPIT course for Career Advancement Scheme promotion

 Completed

Apr-21

International Conference

Art of parenting During Covid-19 lockdown

Presented

Apr-21

International Conference

Psychological impact of social media among school going children

Presented

Feb-21

International Conference

Impact of employees welfare and other benefits in job engagement

Presented

Feb-21

National Conference

Challenges and opportunities in the implementation of NAAC standards among GEN’Z students

Presented

Jan-21

International workshop

Skill enhancement and capacity building for Non-teaching and Teaching staff

Participated

Dec-20

National Conference

Role of digital marketing to build brand awareness in rural India

Presented

Jun-20

National level webinar

Crucial role of HR Leaders – Pre & Post Covid19

Participated

Feb-20

State level workshop

Intellectual Property Rights

Participated

Feb-20

International Conference

Impact of service quality on customer satisfaction in health care services

Presented

2020

International

FDP on “Global Research Dimensions, How to Publish Quality research articles”

Participated

2020

International Journal of Advanced Science and Technology

Impact of Regional and Sub cultural factors on Brand Perception

Published

2020

Parishodh – A National Journal

Effect of Brand Elements on the preference of Cosmetics among female customers

Published

2020

NPTEL Course

Business Analytics for Managerial decision

Completed

2020

State level webinar

Neo strategies in Digital Marketing

Delivered

2020

International

FDP on Moodle LMS

Participated

2020

International

FDP on E-learning and it’s challenges

Participated

2020

International

FDP on Leadership excellence

Participated

2020

National

Workshop on Application of Econometrics in Business Research

Participated

2020

National

Conference on Innovations, Distinctiveness and Best Practices

Presented

2020

National

FDP on Risk management for micro, small and Medium Enterprises

Participated

2020

National

Role of digital marketing to build brand awareness in rural India

Presented

2020

International

Workshop on “Skill enhancement and capacity building for Non-teaching and Teaching staff”

Participated

2020

National

Challenges and opportunities in the implementation of NAAC standards among GEN’Z students

Presented

2020

International

Impact of employees welfare and other benefits in job engagement

Presented

2020

International

Art of parenting During Covid-19 lockdown

Presented

2020

International

Psychological impact of social media among school going children

Presented & Published

August 2019

International conference

Impact of Regional and Sub cultural factors on brand perception

Presented

August 2019

International conference

Impact of Green Marketing on Consumer Buying behaviour

Presented

February 2018

FDP

Goods and Services Tax

Participated

January 2018

Guest Lecture

Social Marketing

Delivered

December 2017

National conference

GST – the Believes and reservations of people towards Restaurants

Presented

May 2017

QIP

Teaching,learning and evaluation

Participated

March 2017

State level seminar

Human Rights

Participated

February 2017

State level seminar

Quality improvement and sustenance in Higher Education

Participated

December 2016

FDP

Logistics Management

Participated

November 2016

National Workshop

Employer Branding – Integrating people, Technology & Communities

Participated

August 2016

FDP

Business simulations  -making management education simplified

Participated

June 2016

FDP

Emotional Intelligence

Participated

February 2016

FDP

Holistic education

Participated

February 2015

International conference

Service Quality and Service Tactics as conditions of customer satisfaction

Presented

January 2015

Guest Lecture

Visual merchandising

Delivered

February 2014

National conference

A study on pre purchase behavior of consumer durables in Chennai city

Presented

September 2013

Workshop

Research Methodology and Data Analysis Using SPSS

Participated

February 2013

National conference

Challenges in Marketing-A study on Indian ruralmarket

Presented

February 2013

National conference

An evolution of mutual funds for KArvy stock broking Ltd., chennai

Presented

October 2012

National conference

Quality of work life among engineering industries employees

Presented

August 2012

National Workshop

Research Techniques in management

Participated

April 2012

National conference

Factors influencing demand on beauty cream among female consumers in chennai

Presented

March 2012

National conference

Analysis on the stress causes and the stress management practices among working women

Presented

January 2012

International conference

Rural consumer charisma towards herbal products of FMCG sector : A pragmatic study

Presented

February 2011

FDP

Brand Management

Participated

April 2010

National conference

Pastoral Marketing-exigent task for an Indian marketer

Presented

March 2010

National seminar

Global recession-its impact on world economy

Participated

December 2009

Seminar

Role of HR in contemporary environment

Organised

February 2009

International conference

Impact of economical slowdown in rural India with reference to Madurai district

Presented

January 2008

National seminar

Technology integration- problems & prospects for small & medium industry

Presented

October 2007

International conference

Impact of HR practices globally

Presented

March 2007

State seminar

Retail banking

Presented

October 2004

Workshop

Women leadership

Participated

August 2004

workshop

Case study method of teaching for management & commerce teachers

Participated

FDP Attended :

Year

State / National / International

Title

Presented / Participated

Oct-20

National

FDP on Risk management for micro, small and Medium Enterprises

Participated

Jun-20

International

FDP on E-learning and it’s challenges

Participated

Jun-20

International

FDP on Leadership excellence

Participated

May-20

International

FDP on Moodle LMS

Participated

Oct-19

International

FDP on “Global Research Dimensions, How to Publish Quality research articles”

Participated

 

ResearchPublications :

Year of publication

Proceedings / Journals / Books

Title of the paper

Name of the Journal

Name of the Publisher

2022

Journal

A study on the role of content marketing in influencing the digital shopping behavior of women with special reference to Chennai

Journal of the Oriental Institute

Oriental Institute

2022

Book

Organisational Behaviour

-

Charulatha

2021

National Journal

IRole of digital marketing in building brand awareness in rural India

KALA- The journal of Indian art history congress

 

Jun-21

National Journal

Art of parenting during Covid-19 lockdown

Utkal Historical Research Journal

Utkal University

Apr-21

National Journal

Psychological impact of social media among the school Going children

Utkal Historical Research Journal

Utkal University

May 2018

International Journal

Impact of Ambush Marketing on Consumer’s buying behaviour – A study of Snapdeal’s Marketing strategy

International Journal of Exclusive Management Research

Archers & Elevators Publishing house

March 2018

National Journal

The impact of social media advertisement of political parties on Voter’s Decision in 2014 Lok sabha election

Journal of Advanced Management Research

 Enriched Publications

February 2018

National Journal

GST – the Believes and Reservations of people with reference to Restaurants

National Journal of Samyoga

T.John Publications

February 2017

International Journal

Opportunities and Challenges for MNC in FMCG at Rural

International Research Journal of Management & Humanities

Blue eyes engineering intelligence and science publication

September 2014

International Journal

Rural consumer preferences on FMCG with special references to southern Tamilnadu

International Journal of consumerism

Sathguru Publications

February 2013

National Journal

Challenges in Marketing – A study of Indian Rural Market” – Published in

National Journal of Research Explorer

Cosmos publication

April 2011

International Journal

Value For The Money – Success Mantra For Marketers In Rural Market

 

International Journal of Research in commerce and management

IJRCM Journal of International Research

January 2011

International Journal

Market viability for L & T, Chennai

International Journal of current research

Scientific Publishing

 

Guest Lecture Delivered :

Year

State/National/International

Title

Nature of Participation

May-20

State level webinar

Neo strategies in Digital Marketing

Resource Person

Jan-18

Guest Lecture

Social Marketing

Resource Person

Jan-15

Guest Lecture

Visual merchandising

Delivered