DEPARTMENT OF Commerce

Mrs. S.SAMEENA

Area of specialization : Marketing

Membership details in any committee or club:NIL

Research guidance: Nil

M.Phil : -

Ph.D : -

 

Seminars / conferences / Workshops:  

Year

State / National / International


Title

Presented / Participated

2019

International Conference

The Impact of E - Banking Service Quality on Customer Satisfaction of MNC Banks In Chennai - A Customer Perspective

Presented

2019

Workshop

Higher Education Accreditation

Participated

2019

International Conference

Buyer preference towards MC Donald’s at Chennai

Presented

2017

National Conference

Excellence in Higher Education

Participated

2017

International Conference

A Study on Effectiveness of E- Banking Services In Indian Overseas Bank (Chennai)

Presented

2017

State Seminar

Demonetisation

Participated

2016

State

Tally ERP 9

Practical Training Course

2016

INTERNATIONAL SEMINAR

Employer Branding:A case on selected Indian companies

PRESENTED

2016

International Symposium

Quality Dimensions of higher education: Identify, Evaluate and sustain

Participated

2015

National Seminar

Research Publication and Evaluation: Writing Research Paper, Citation Analysis and Anti – Plagiarism

Participated

2013

NATIONAL

Rural marketing

PRESENTED

 

Research Publications:

Year of publication

Proceedings / Journals / Books

Title of the paper

Name of the

Journal

Name of the Publisher 

2019

Journal

The Impact of Service Quality on Customer Satisfaction In Foreign Banks In Chennai - A Customer Perspective. (UGC APPROVED)

Parishodh Journal

Parishodh Journal

2019

Journal

Impact of Digitalization on Service Quality and Customer Satisfaction in MNC Banks In Chennai - A Customer Perspective. (UGC APPROVED)

International Journal of Research and Analytical Review(IJRAR)

International Journal of Research and Analytical Review(IJRAR)

2019

Journal

The Impact of E - Banking Service Quality on Customer Satisfaction of MNC Banks In Chennai - A Customer Perspective. (UGC APPROVED)

Infokara Research

Infokara Research

2019

Journal

Buyer preference towards MC Donald’s at Chennai. (Scopus Indexed Journal)

Digital Anthropology - The Contemporary Managerial Perspective, Trends and Challenges

Digital Anthropology - The Contemporary Managerial Perspective, Trends and Challenges.

2018

Journal

Neural Network Approach on Adaptation of Service Quality Model in Private Sector Bank in Rural Areas- A customer perspective.

International Journal of Research and Analytical Review(IJRAR)

International Journal of Research and Analytical Review(IJRAR),

2018

Journal

A study on effectiveness of banking services in IOB

International education and research journal

International education and research journal

2017

Journal

A study on service quality and customer satisfaction in private sector banks

International education and research journal

International education and research journal

Awards Received

year

State / National / International

Title

Nil

Nil

Nil